Get your head around your PR strategy and brainstorm some key ideas
When a startup up is focused on raising capital, the most important thing it has to do is to get noticed by potential investors. It doesn’t matter how great your business model or opportunity is if investors don’t know you exist. It’s also true that the more times an investor hears about you through different […]
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The most important aspect in PR planning is to understand and define what you want to accomplish through it. PR isn’t just about sending out media releases and desperately grabbing at any and all publicity you can get. It should be based on strategy and used to support your business’s problems and objectives. What are […]
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You must understand what your core messages are so you can keep them consistent for maximum impact. Although every story idea you have will be different, the underlying message should be the same.
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It’s often hard to know what parts of your business might be of interest to the media. Most businesses will have a number of organic elements that will be of interest to the media. The first step is to identify them. The following Q&A can help you: Q: Are you launching something new? You may […]
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You need to know who you are targeting so you can choose the best way to reach them. When you know who you need to talk to, you can then more easily select relevant media outlets for your audience and the most effective way to structure your messages so that they appeal to your target […]
read moreIt’s ideal to have a rough plan for your PR. It doesn’t have to be set in concrete nor does it have to be a 20 page document. Watch the video to learn the best way to plan out your PR activity. If you need further help with creating ideas or to download a template […]
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