When a startup up is focused on raising capital, the most important thing it has to do is to get noticed by potential investors. It doesn’t matter how great your business model or opportunity is if investors don’t know you exist. It’s also true that the more times an investor hears about you through different […]
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Yep, it really does happen. There are times when, despite what the ignorant say about all PR being good PR, it can much, MUCH better to keep your name, and your business reputation out of a story. How do you identify these? How do you evaluate the risk involved in commenting on a story? How […]
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Say whaaaaaaaaat?!?! Why are we even saying this? Well, because we don’t believe in DIY PR. We believe in Mentored PR. We see articles all the time now, you know them – 5 simple steps to managing your PR, save the agency fees and DIY PR, three tricks for pitching your business to media. They’re all […]
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The secret to creating a winning title for your email and media release.
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Each weeknight, more than 1 million Australians tune into Today Tonight and every morning hundreds of thousands watch their favourite morning show. Here we go inside the mind of a TV producer to get a few top tips for securing coverage on either a morning show or evening tabloid news program:
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Sometimes the best value can come from media that might initially appear unrelated or unimportant to your business.
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Scored a radio interview? #fistpump Good on you! Here are a few tips to get you through:
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If a man walked into a bar (no, this is not the start of a bad joke!), approached a woman and said -“I am the nicest guy you will ever meet, we should go out. You won’t be disappointed –believe me”, I think we all know what the response would be. The contents of the […]
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The most important aspect in PR planning is to understand and define what you want to accomplish through it. PR isn’t just about sending out media releases and desperately grabbing at any and all publicity you can get. It should be based on strategy and used to support your business’s problems and objectives. What are […]
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You must understand what your core messages are so you can keep them consistent for maximum impact. Although every story idea you have will be different, the underlying message should be the same.
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