- 25 Feb 2017
- 0 comment
- Posted by entrepr
- Finding Media Contacts
Sometimes the best value can come from media that might initially appear unrelated or unimportant to your business.
When designing a PR campaign, it helps to sit down and work out which media outlets you are going to target to reach your audience groups and it pays to think outside the square. We usually put media targets into one of three tiers: primary media, secondary media and associated media. Not all media will be primary media, but that’s ok. It doesn’t mean you shouldn’t target them! You have nothing to loose and everything to gain by broadening your targets.
The trick is finding angles that suit – “creatively tailored” is the key. For example, if you make jewellery, your obviously key target media may be women’s fashion magazines. Think a little wider though. Can you target men’s magazines with a ‘fools guide to purchasing jewellery for your valentine’ story or wedding magazines with a specific story about picking jewellery based on the neckline of a wedding dress?
Think outside the square, find another square and then think outside of that one. You might be surprised at how many media targets you can actually add to your list. More media targets = more results. And more results = more potential customers reading about your business.
