- 08 Jan 2017
- 0 comment
- Posted by entrepr
- Campaign Planning & Ideas
The most important aspect in PR planning is to understand and define what you want to accomplish through it. PR isn’t just about sending out media releases and desperately grabbing at any and all publicity you can get. It should be based on strategy and used to support your business’s problems and objectives. What are your objectives for PR and how will you know if you have achieved them? Goals help measure the success of the campaign and keep it on track, assisting you in maintaining direction as you begin choosing your target media and story concepts. You should have long and short-term goals.
In most cases, long-term goals consist of some or all of the following:
to form a strong and beneficial relationship with various media.
to build and maintain a positive and accurate public profile.
to establish the business as a supporter of the community.
attract customers and stimulate demand for good/services.
attract quality employees and investors.
to plan your PR for the future so that no event or crisis is unexpected.
Short-term goals will vary according to your situation. They may be to:
influence public opinion on an immediate issue concerning your organisation.
stimulate demand for a new product or service you are launching.
reignite demand for a struggling product or service.
encourage potential investors to help a new initiative get off the ground.
This doesn’t need to be an in-depth assignment. But it really helps to jot your thoughts about goals down in a notepad and refer back to them now and then. If you ever get confused about what to do next, they’re a good place to refer to, reminding yourself of why you started this process in the first place. Does it help you achieve a goal? If not, maybe it’s not worth your time.
